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A New CEO for Beiersdorf

Vincent Warnery to succeed Stefan De Loecker on May 1.

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By: Tom Branna

A New CEO for Beiersdorf

Vincent Warnery will succeed Stefan De Loecker as CEO of Beiersdorf. The move is effective on May 1. Warnery, 52,  has been a member of Beiersdorf’s executive board since February 2017 and was previously


Vincent Warnery
responsible for the pharmacy & selective division with the Eucerin, Hansaplast and La Prairie brands as well as the North American 

Stefan De Loecker
business.

“On behalf of the whole of Beiersdorf, the supervisory board would like to thank Mr. De Loecker for his outstanding achievements over many years. He has made a decisive and lasting contribution to the company,” said Prof. Dr. Reinhard Pöllath, chairman of the supervisory board of Beiersdorf AG. “With the C.A.R.E.+ strategy, Mr. De Loecker focused Beiersdorf on digitalization, sustainability and internationalization, and strategically equipped the skin care company for the future. Beiersdorf will benefit considerably from this in the long term. We wish him and his family all the very best for the future and I am looking forward to stay in touch.”

De Loecker thanked all employees, customers and partners for their cooperation during the past several years.

“My goal was to strengthen Beiersdorf in an era of digital disruption and environmental challenges to keep the company on track for success in the long term,” he said. “I am convinced that we have laid this foundation. I personally wish my successor as CEO, Vincent Warnery, all the best and every success on the journey ahead.”

Pöllath noted that Warnery knows Beiersdorf from years of successful executive board work.

“With his deep skin care experience and successful track record, he brings the right momentum to our joint efforts for Beiersdorf’s future,” said Pöllath. “We thank him for his hands-on commitment to drive Beiersdorf forward.”

Warnery has spent his entire professional life in the consumer health care and cosmetic industry. He started his career in marketing at Procter & Gamble in 1991. In 1996 he joined L’Oréal where he successively held various marketing positions as well as local and regional general management positions in Portugal, Germany, Latin America, Japan and France. In 2011, he moved to Sanofi where he developed and led the global consumer health care division until 2017. He then joined Beiersdorf where he took the responsibility for the pharmacy & selective brands (La Prairie, Eucerin, Hansaplast) and since 2020 the overall responsibility of Beiersdorf North America. 
 
“Beiersdorf is an outstanding company with great potential and an exceptional team,” said Warnery. “I have worked closely with Stefan De Loecker on the C.A.R.E.+ strategy over the last few years. I am now looking forward to continuing this work together with the executive board and all employees to continue the company’s success.”

 



 

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