A New Dawn for Bounty

When you've built two dozen billion-dollar brands, what's next? How about a dozen multibillion-dollar brands? Procter & Gamble is bringing together paper towels and dishwashing detergent with the introduction of Bounty with Dawn. The 2-in-1 product combines an Bounty paper towel with the grease-fighting power of Dawn dish soap. New Bounty with Dawn is billed as the first, and only, paper towel infused with the cleaning power of a dish detergent.


“We are so proud to launch Bounty with Dawn. It’s Bounty’s newest product innovation and we believe it will change the way people clean. Original Bounty is still recommended for your everyday routine, but Bounty with Dawn can blast through greasier, more stubborn messes,” says Matt Barresi, Bounty brand director. “As Bounty celebrates its 50^th anniversary this year, Bounty with Dawn reminds consumers of the brand’s history of innovation and excellence.”


When activated by water, Bounty with Dawn stands up to tough messes like grease and dried food residue. Using Bounty with Dawn also produces results that are four times cleaner than a used dishcloth. It is the thickest, strongest Bounty available on the market, with 70% more fibers in each sheet and cloth-like durability to stay intact while cleaning. Bounty with Dawn can even be reused—simply rinse and wring the grease out to keep tackling any mess with just one sheet.


Designed to leave virtually no streaks behind, Bounty with Dawn can be used on almost any surface. It is especially great for pots, pans, countertops, stovetops, glass, granite, stainless steel and mirrors. New Bounty with Dawn has already earned the Good Housekeeping Seal.