A New Name for Hair Color Salon

Haircolorxpress International LLC, Ft. Lauderdale, FL, today announced it will re-brand its salons “HCX” and introduce a tagline, “the haircolorxperts,” to better reflect the company’s expertise and specialization in providing professional hair-color services at affordable prices.

The re-branding initiatives, which the company will introduce at new salons as they open this spring and complete with the transition of its 20 existing salons by the end of the year, will include the unveiling of a new logo, the design of new brochures, print advertisements and point-of-sale materials; and the launch of a revamped consumer website, which will be located at http://www.hcx.com. The initiatives are designed to reinforce the company’s depth of beauty-industry experience, its commitment to employee education and advancement, and its guarantee to deliver the highest-quality products and services to consumers.

“Since the opening of our first salon in 2001, we’ve enjoyed high levels of customer retention and overwhelming acceptance from consumers seeking affordable salon services,” said Larry Feldman, co-founder and CEO of haircolorxpress International. “The experience and leadership of our executive team has helped us to build a solid foundation on which we can expand our business and continue to deliver professional salon services at affordable prices.”