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Danger Zone to get TV air time during football playoffs this weekend.
January 12, 2012
By: TOM BRANNA
Editor
Procter & Gamble today launched a new advertising campaign for its current lineup of Old Spice Red Zone body sprays. The “Smell is Power” campaign, which introduces a new scent Danger Zone – “the scent of courage” in the form of body spray, deodorant and body wash – also marks the return of Old Spice spokesperson and fan favorite Terry Crews. Crews, who last appeared in the brand’s popular Odor Blocker campaign, demonstrates how the scents of Old Spice body spray can transform a regular smelling man into a man who smells like power.
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