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A New Scent for Rhianna

Rebelle by Rhianna to debut in December

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By: TOM BRANNA

Editor

She may not exactly exude the Rebel Yell persona, but that’s not stopping Rhianna from launching Rebelle by Rhianna early next month at Macy’s. The new scent, described as a gourmand chypre, was developed by Givaudan for Parlux.

Rebelle by Rhianna, is the followup to the January 2011 launch of Reb’l Fleur, which will reportedly post first-year sales of $70 million, according to sources.

For $118, fans will receive a holiday pack that includes Rhianna’s new CD, a 3.4oz. Rebelle and a 3.4oz. Reb’l Fleur.


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