A New Scent from Katy Perry

Singer Katy Perry launched Purr, her first fragrance, in New York on Tuesday. The girl-about-town was in a pink milk truck selling scents to
consumers at Greeley Square and racking up about $30,000 in just two-and-a-half hours, according to industry estimates.

Perry sold 450 bottles of the 3.4-oz. size of her scent, which is priced at $65 (a 1.7-oz. version goes for $45). This came after a successful Selfridges event at Oxford Street in London last Friday, where Perry reportedly sold 700 bottles on presell and another 500 the day of her store appearance. She also unveiled the scent to U.K. beauty journalists at London’s Circus club Friday morning.

In the U.S., Purr is exclusive to Nordstrom and nordstrom.com until February. In the U.K., Selfridges is carrying the fragrance exclusively at its four stores and on its e-commerce site, before the scent rolls out nationally Saturday.

Perry’s scent licensee is Gigantic Parfums. The fragrance is an eau de parfum concocted by Firmenich with citrus, jasmine and musk notes.