A Refillable Beauty Brand from a Former Sephora Executive

This October, a former Chief Merchant of Sephora—Margarita Arriagad—is introducing a unique beauty brand—Valdé. 
 
Valdé is a premium refillable lipstick concept, personalized with clean, cruelty-free color, designed to elevate the relationship with lipstick and lift up the women who use it. Furthermore, at launch, the brand has earmarked one percent of revenues in support of social initiatives that promote equality, while proactively offering mentorship and advisory assistance to women entrepreneurs.
  
“Despite challenges in manufacturing due to Covid-19, I made a conscious decision to launch during a unique time in history, when we have an obligation to be more than an empowering tagline. When women are standing up for one another and joining forces in a way we’ve never seen. When nobody has the energy for things that don’t last. And when makeup is not a mindless afterthought, but a conscious choice, because everything in 2020 is,” said Arriagada.
 
Valdé pushes beyond the boundaries of disposable beauty to reconsider lipstick as a cherished ritual. With the launch of this brand, Arriagada hopes to bring value beyond price point with emotional meaning back to the over commoditized industry. 
  
In an effort to reduce the carbon footprint and eliminate single-use plastic pollution, The Valdé System is entirely refillable and reusable. This system actualizes both the craftsmanship of the investment and the practical value of refillable products. This is the first step in Valdé’s journey to build a deeper connection between the product, ourselves and each other. Valdé will launch with the inaugural Valdé Armor, SOAR, which features intricate feather detail that celebrates each women’s individual and collective power. Beyond this first armor, the brand will bring new designs from minimalist to maximalist styles meant to be an extension of you. 
 
“I created Valdé to speak to women’s resilience and inner strength when we allow ourselves to discover and embrace all we are meant to be. This is precisely the journey I went through in the development of this lip brand. The creative process challenged me to come face to face with my biggest fears and vulnerabilities. Once you feel strength in who you are, you know your power. My mission is to encourage women to realize their infinite potential and reimagine our relationship with beauty, to draw deeper meaning and strength. This is the heart and soul of Valdé,” Arriagada added.