Company News

A Spring To Invest In

Essie to roll out nail colors for ambitious women.

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By: TOM BRANNA

Editor

This spring, Essie pays tribute to the beautiful, ambitious woman of action, according to the company, with its new Spring 2012 collection, “A Spring To Invest In.” The nail polishes retail for $8 each.

“Fortune favors the bold,” says Essie brand founder and global creative director Essie Weingarten. “I am so inspired by women who dream big, go with their instincts and always manage to put their best self forward.”

Colors include:

  • Navigate Her – fresh light green
  • A Crewed Interest – soft peach
  • To Buy or Not To Buy – shimmery soft lilac
  • Tour de Finance – shimmery fuchsia
  • Ole Caliente – red orange
  • Orange, It’s Obvious – bright orange

More info: www.essie.com

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