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It’s What You’re Reading on Happi.com for the week ended Feb. 11, 2023.
February 12, 2023
By: TOM BRANNA
Editor
Interest in textured hair continues to surge online in general and on Happi.com in particular. A report that curl care sales are soaring was the most-viewed news item on our site last week. Also popular with Happi.com readers was Mielle's launch of an anti-frizz formula for textured hair. Just one week ago, the launch of a new curl care line from Amyris and Tia Mowry was the most-viewed news on Happi.com. Here are the most-viewed news items on our site last week. 1. Curl Care Sales Jump as Consumers Transition to Natural Hairstyles 2. What You’re Reading on Happi.com 3. Old Spice Kicks Off 'Smelf-Confidence' Marketing Campaign During Super Bowl LVII 4. Ilaria Resta To Lead Firmenich's New Integrated Perfumery & Ingredients Organization 5. Core Water Brand Expands Line with New Beauty and Wellness Formulations 6. Dior Named in Potential Class Action Lawsuit for SPF Claims in Long-Wear Foundation 7. British-based Cosmetics Brand Revolution Beauty Makes US Debut with Walmart Launch 8. P&G Patents Antimicrobial Cleaning Composition with Octenidine Dihydrochloride 9. Mielle’s Avocado & Tamanu Anti-Frizz for Textured Hair Features 'Cold Application' Technology 10. Croda International Acquires Solus Biotech
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