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Launches new program to educate public.
May 7, 2012
By: TOM BRANNA
Editor
Doing a little detective work can go a long way in finding skin cancer, the most common form of cancer diagnosed in the United States, at its earliest, most treatable stage. However, a new survey found that many people do not know how to spot skin cancer and are unaware of their risk of developing the disease. In an effort to increase the public’s understanding of skin cancer and motivate people to change their behavior to prevent and detect skin cancer, the American Academy of Dermatology (Academy)launched the new SPOT Skin Cancer public awareness initiative. The campaign’s simple tagline – “Prevent. Detect. Live.” – focuses on the positive actions people can take to protect themselves from skin cancer, including seeing a dermatologist when appropriate. Monday, May 7, is Melanoma Monday and the official launch of Melanoma/Skin Cancer Detection and Prevention Month. Also debuting on Melanoma Monday is the SPOT Skin Cancer program’s new website – www.SpotSkinCancer.org – where visitors can learn how to perform a skin self-exam, download a body mole map for tracking changes in your skin, and find free skin cancer screenings in their area. Those affected by skin cancer also will be able to share their story via the website and download free materials to educate others in their community. “Unlike other types of cancer that can’t be seen by the naked eye, skin cancer shows obvious signs on the surface of the skin that can be easily detected by properly examining it,” said board-certified dermatologist Daniel M. Siegel, MD, FAAD, president, American Academy of Dermatology. “The goal of SPOT Skin Cancer is to help save lives by educating the public on how to protect themselves from the sun and how to examine their skin for suspicious spots.”
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