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AAD To Phase Out Seal of Recognition Program

Says pending FDA sunscreen monograph to provide guidance.

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By: TOM BRANNA

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Citing FDA’s pending release of the much-anticipated sunscreen monograph, the American Academy of Dermatology (AAD) has decided to phase out its AAD Seal of Recognition program over the next two years and has ceased accepting new applications.

Products that were accepted into the program prior to Nov. 15, 2009, will continue to carry the seal until the end of their two-year terms, according to AAD.

“With the expectation that the FDA will soon be issuing a sunscreen monograph that will likely be aligned with the stringent criteria of the AAD Seal of Recognition program, the board of directors determined that the need for the program would be diminished and decided to phase out the program,” said dermatologist David M. Pariser, M.D., president of the American Academy of Dermatology. “While reaffirming its recognition of the sun-protection benefits of the products currently in the program, the board agreed that the Academy’s resources now should be focused on enhancing its other public education efforts to increase awareness of the dangers of excessive sun exposure and to encourage positive behavior change with respect to sun protection.”

The objectives of the AAD program had been help educate the public about the dangers of sun exposure and help decrease the incidence of skin cancer by giving the public a reliable method to make an informed decision when choosing sun-protection products

“Public education about sun protection is the first line of defense against skin cancer,”Pariser said. “The FDA sunscreen monograph is expected to provide additional guidance to manufacturers regarding sunscreen product development and testing, and require new labeling which is expected to help consumers choose effective sun-protection products.”

The AAD recognizes that proper and regular use of sunscreens with SPF 30 or higher and broad-spectrum (UVA/UVB) protection, along with wearing sun-protective clothing and seeking shade, will help protect against sunburn and may reduce long-term damage to the skin caused by sun exposure.

Since 2007, the AAD program has recognized products for their sun-protection benefit based on review of independent testing results which demonstrate that the products meet stringent, evidence-based sun-protection criteria as verified by a panel of dermatologists and an independent scientist.

Current AAD Seal participants include products from skin care brands such as AminoGenesis, Aveeno and Mederma as well as Coolibar, a maker of sun-protection clothing.

More info: www.aad.org

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