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Blend No. 83 was crafted by perfume company Imaginary Authors.
November 7, 2023
By: Christine Esposito
Editor-in-Chief
Absolut and Kahlúa—two high-profile spirits brands that combine to create the beloved espresso martini—have released a fragrance that channels the iconic cocktail. New Blend No. 83 – a fragrance by Absolut x Kahlúa will be available for a limited time in a 1980s-inspired crystal martini coupe-like bottle. Absolut & Kahlúa partnered with Imaginary Authors to create the scent. Blend No. 83 contains notes of dark chocolate, sugarcane rum, Arabica coffee, velvety foam and night musk. “Like most Espresso Martini aficionados, we can't get enough of the cocktail's velvet warming flavor profile. This holiday, we want to spread Espresso Martini cheer and what better way to get people in the mood than with the must-have scent (and cocktail) of the season,” noted Matt Foley, vice president marketing, Absolut and Kahlúa. “We know the most delicious Espresso Martinis are made with Absolut and Kahlúa so the brands inspired a fragrance, Blend No. 83, sure to spark conversation and of course, the desire to order an Espresso Martini.” The cocktail is said to trace its origin to 1983 when a famous bartender had a unique request from a top model in his London bar. According to a recent survey, 91% of Espresso Martini drinkers say that when they smell espresso or coffee in a bar, it makes them want to order an Espresso Martini, and a majority consider it their preferred holiday cocktail. “Our fragrances are known for conjuring and creating memories, and what better memories than celebrating the holidays with friends and family over an Espresso Martini?” said Josh Meyer, perfumer and owner of Imaginary Authors. “Like the iconic cocktail itself, this first-of-its-kind fragrance inspired by Absolut and Kahlúa is decadent, complex, and utterly irresistible, making for a surprisingly wearable experience. Indulge your senses with this scent of the season or give this sensorial gift to create new memories together.” Blend No. 83 is available for pre-order now ($105) with complimentary flacon while supplies last and will begin shipping early December.
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