ACI Offers Insight on Handwashing & Disinfecting During Cold & Flu Season

Common sense cleaning, disinfecting and laundering practices should be front and center as the nation faces a “Triple Threat” of pandemic fatigue, cold and flu season and holiday crowds, according to the American Cleaning Institute (ACI). This comes on the heels of warnings from public health officials that this winter has the potential to be one of the deadliest in more than a century.
 
Many are suffering from pandemic fatigue after months of quarantining, making people less concerned about social distancing, wearing masks and keeping up with proper cleaning and hygiene practices. In fact, a recent survey conducted on behalf of ACI by Ipsos in September 2020 showed a 14% decline in handwashing practices for the first time since the start of the pandemic. Handwashing is one of the most effective ways to protect against COVID-19, as well as colds and the flu.

“Good hygiene, including proper handwashing, is the most important factor in preventing spread of outbreak-related pathogens and curbing disease transmission throughout communities,” said Jason Tetro, The Germ Guy and author of two bestsellers, “The Germ Code” and “The Germ Files”. “Time and time again, the science community points consumers back to this simple but effective way to maintain good health. Now is the time to change your mindset and get in the habit of good handwashing.”

“Regular cleaning, disinfecting and laundering can help keep us healthy and safe every single day,” said Melissa Hockstad, ACI President and CEO. “While we’ve been dealing with the pandemic for many months, we cannot afford to let our guard down when it comes to common sense hygiene and cleaning routines.”

As families gear up to celebrate the holiday season, gatherings of any size provide an increased opportunity for COVID-19 spread. In addition to the holidays, the onset of cold and flu season paired with a steady rise in COVID-19 cases also has the potential to put the U.S. economy and healthcare system at its greatest risk since March.   

ACI has created concise, easy-to-understand guidance backed by public health recommendations to help encourage proper cleaning, disinfecting and hygiene protocols including:

• Healthy Returns: Created for business owners across the country, this resource provides tools to help businesses both safely reopen but also reinforce confidence among their teams and customers through effective cleaning best practices.
• Healthy Schools, Healthy People: Created to help the entire school community (teachers, faculty, staff, parents and students), these materials work to help ensure a safe and healthy return to in-person learning. 
• Safe and Clean at Home: Launched across social media, ACI provides cleaning challenges, tips and ideas to help Americans clean smart while spending more time around the house.