ACI’s Social Media Challenge ‘Our Future is Clean’ Benefits DigDeep

For the third consecutive year, the American Cleaning Institute (ACI) led social media challenge “Our Future is Clean,” highlighting the sustainability efforts across the cleaning products industry.

The challenge kicked off with the launch of the 2024 ACI Sustainability Report and ran through October.

To participate, member companies and their staff posted on social media channels with the hashtag #OurFutureIsClean, sharing images or videos of the actions they’re taking to be more sustainable, from large initiatives to individual commitments. This year’s theme was valuing nature, including steps taken to reduce packaging, increase the recycling of cleaning products and reduce water use. These actions directly support the industry’s ambitious sustainability goals, officials said.

ACI reached its goal of collectively reaching 500,000 impressions, doubling last year’s target numbers across Facebook, Instagram, TikTok, LinkedIn and X.

IFF Kudos and a ‘DigDeep’ Donation

International Flavors & Fragrances (IFF) won the #OurFutureIsClean social media challenge as the member company with the most engagement.

As a result of reaching its goal, ACI will donate another $20,000 to DigDeep, a human rights nonprofit working to ensure universal access to reliable and safe water and wastewater services within the US.

“ACI and our member companies are proud to highlight and support programs that help provide better living for individuals, families and communities,” said Nathan Sell, ACI senior director, sustainability.