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Anti-aging skin care to hit digital commerce hub.
February 2, 2016
By: Melissa Meisel
Developed exclusively for Evine Live at one of Italy’s largest and most innovative cosmetics laboratories, Active Argan harnesses argan oil’s nurturing and transformative properties and, through breakthrough technology, preserves the oil’s benefits while allowing it to work longer and harder, said the company. The secret is the patent-pending Activated Argan Complex, a proprietary technology that combines 100% pure, organic and cold-pressed argan oil with ozone and medical grade oxygen. When the ozone and oxygen meet, they create “ozonide,” a powerful molecule and the driving force behind Active Argan’s efficacy. The result is increased hydration retention and an improvement in the skin’s appearance. Evine Live Inc. will premiere on Feb. 5-7. Using the breakthrough, patent-pending Activated Argan Complex, Active Argan preserves the nurturing properties of centuries-old argan oil, unlocking its natural anti-aging benefits. Debuting exclusively on the site, the collection offers a full range of anti-aging solutions. Products include hydrating body butters, nourishing serums and creams, cleansers and more. “We’re always searching for the next innovative idea in the beauty industry and think we’ve found it with Active Argan,” said Evine Live’s Chief Strategy Officer Russell Nuce. “Argan oil is nothing new. The beauty industry has for years touted it as a natural source for age-defying results. What’s most exciting about Active Argan is its new twist on argan oil, giving our customers something they’ve never experienced before. We’re thrilled to bring Active Argan and its groundbreaking anti-aging technology to Evine Live.” Morgen Schick, Active Argan brand representative and anti-aging beauty expert, stated, “As a Ford model and makeup artist, I’ve spent the past 30 years searching for the best, most effective beauty products, and during my career, I’ve never encountered anything like Active Argan.” She added, “I can’t wait to be a part of this exciting brand introduction and share its innovative, groundbreaking technology with Evine Live’s viewers.”
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