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November 3, 2006
By: TOM BRANNA
Editor
● Actor Jonathan Rhys Meyers signed a contract with P&G Prestige Beauty to appear as the new face of the Hugo brand of the Hugo Boss fragrance franchise in an attempt to draw a younger, edgier crowd to the 11-year old franchise. Rhys Meyers will be featured in a print advertising campaign that will begin running in December men’s and lifestyle magazines.
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