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Adam Levine Launches Signature Fragrances At Macy’s

Recording artist to make two in-store appearances.

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By: TOM BRANNA

Editor

The front man of Grammy Award-winning recording artists Maroon 5 is ready to roll out his self-titled debut fragrances. Adam Levine scents for men and women, which launch this month, exclusively at Macy’s and Macys.com, will reflect Levine’s personality and style, according to ID Perfumes, the company behind the new fragrances.


Levine will appear at Macy’s Century City in Los Angeles on Thursday, Feb. 7 and Macy’s Herald Square in New York on Feb. 15 to launch the fragrances.
“Both fragrances were shaped by Adam’s discerning nose, while the bottles and packaging reflect his particular aesthetic sensibilities. This debut fragrance collection is everything a signature scent should be: both a portrait and extension of the brand itself. ‘Adam Levine’ for men and women is confident, deeply seductive, and timeless,” said Ilia Lekach, chairman and CEO of ID Perfumes.

The women’s EDP is a floral woody scent while the men’s EDT is billed as fresh, yet intensely masculine fragrance. The bottles take the form of amicrophone, with a weighted cap in silver mesh. The black stem resembles the wire of amicrophone.

The fragrances will be sold in 1.0, 1.7, and 3.4 fl. oz. sizes at suggested retail prices of $35, $45, and $65, respectively. Gift sets and ancillary products will be released seasonally.



The line will be available at Macy’s and Macys.com in the US, and it will also be available at Shopper’s Drug Mart in Canada, with plans for increased distribution both domestically and internationally throughout the year.

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