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The consultancy is focused on driving sustainable innovation and brand excellence for businesses in beauty, wellness and consumer products.
Advisory by Birnur Aral, a boutique consultancy, debuted last month. The consultancy is focused on driving sustainable innovation and brand excellence for businesses in beauty, wellness and consumer products. With over 20 years of expertise, founder Dr. Birnur Aral brings a wealth of experience from her research, development and leadership roles at industry giants like Unilever and the Good Housekeeping Institute.
Advisory by Birnur Aral is designed to help brands achieve lasting market success through a combination of science-based product innovation and sustainability. The consultancy offers a full spectrum of services, including sustainability strategy, product development and brand recognition through media exposure and industry awards. Clients benefit from Aral’s deep understanding of quality, efficacy and consumer insights, ensuring their offerings stand out in today’s competitive landscape.
“Our mission is to cultivate consumer trust through products that not only excel in performance but are also rooted in sustainability,” said Aral. “By avoiding greenwashing and focusing on authentic brand growth, we aim to secure a lasting presence for our clients in the marketplace.”
Before founding her advisory, Aral led the Beauty, Health, and Sustainability Lab at Good Housekeeping Institute, where she tested thousands of consumer products, helped generate content for over 50 million monthly readers and established testing standards for the Good Housekeeping Seal, Green Good Housekeeping Seal and Good Housekeeping Sustainable Innovation Awards. A chemical engineer by training, Aral holds advanced degrees from Stevens Institute of Technology and Columbia University. Her expertise in sustainability, product testing and innovation is now accessible to companies looking to elevate their brand’s impact.
More info: www.birnuraral.com
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