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Ahava Adds Extreme Radiance Lifting Mask

Joins Time to Revitalize range of wrinkle-depth reducing formulas.

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By: TOM BRANNA

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AHAVA Dead Sea Laboratories,aleading global innovator in Dead Sea mineral-based skincare products, debuted its Extreme Radiance Lifting Mask, a new face product introduction to its Time to Revitalize range, the third and highest level of intensity in AHAVA’s system for progressively caring and treating a woman’s at their 40’s.


“We were facing a very big challenge” explained Dr. Ze’evi Maor, AHAVA VP R&D “We were asked to find a solution to fulfill the need for an instant glorifying beauty boost. The solution was to develop a unique delivery system, that we call the ‘patch-like effect’ or ‘correction effect’, most suitable for immediate results.

“We decided to use the benefits of the breakthrough product line of Time to Revitalize by developing a premium mask that contains the nourishing richness of our combined Dead Sea and Himalayan Extreme Complex and provides an instantly glorifying effect for women with maturing skin,” said Dr. Maor. “The unique ultra-concentrated gel-textured mask, through a sophisticated technology acts like a patch, helps within minutes to create a firmer and more radiant look. After only ten minutes, the skin appears smoother, looks more evenly toned and has a youthful, vivid and more radiant appearance.”

Ingredients include Dunaliella Salina, a one-of-a-kind Dead Sea algae rich in beta-carotene and essential vitamins with natural age–control properties; date fruit kernel extract, rich in minerals and vitamins A&E and highly effective in minimizing the appearance of wrinkles and Himalayan raspberry root extract, containing qualities that revitalize the skin and improve its elasticity; to name a few.

The glorifying effect of the mask is further fortified by the presence of hyaluronan, olive leaf extract and argan oil, said the company.

More info: www.ahava.com

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