Air Wick Unveils New Life Scents

Air Wick's new Life Scents Room Mists collection is being billed by RB as the “first and only premium range that delivers a multi-layered, true-to-life fragrance, designed to make consumers feel multidimensional scent experiences.”  According to RB, Life Scents collection has a unique fragrance technology that delivers each scent note distinctly and separately, allowing consumers to experience multidimensional fragrances at home. Plus, the new mist spray features a more comfortable, user-friendly ergonomic trigger and design.
 
Unlike traditional aerosols, which have a single fragrance or a blend of fragrances, Air Wick Life Scents Room Mists create a multi-layered environment of three distinct scent notes that are easily experienced on their own; however, these notes also work together to provide one harmonious, multidimensional fragrance experience that is unique and personal.
 
“The experience of smelling Life Scents is similar to the experience of hearing surround sound,” said Maui Valdes, Air Wick marketing director. “Surround sound enhances the way you experience music and entertainment by creating a natural, multidimensional sonic environment based on the science of how humans hear. Life Scents enhances the way you experience fragrance in the home based on the science of how we smell, delivering multilayered scent experiences you find in nature and life, like the fresh, floral smell of just cut grass, country orchard apples and sweet flowers on first day of spring.”
 
 
According to Valdes, research shows that consumers are disappointed with the artificial fragrances associated with traditional aerosols, “so the innovation behind the new Air Wick Life Scents  Room Mist offers a vibrant alternative with a true-to-life fragrance experience that gives consumers a more authentic experience.”
 
The new range of Air Wick Life Scents Room Mists include Sunny Morning Linen, Paradise Retreat, Sweet Lavender Days, Fresh Sparkling Waterfall, Seaside Escape and First Day of Spring.