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More than 50% natural in its composition.
December 7, 2011
By: TOM BRANNA
Editor
Demand is growing for styling polymers that are high-performing as well as more environmentally sustainable. In response, AkzoNobel Global Personal Care is introducing Biostyle CGP, a new hair fixative polymer that provides styling performance as good as or better than market-leading synthetic polymers for gels and other styling aids. According to the company, Biostyle CGP polymer is more than 50% natural in its composition. The polymer (INCI: Maltodextrin/VP copolymer) obtains its high performance by combining synthetic and natural components in a unique hybrid technology, said the company. A complement to AkzoNobel’s product offerings to the styling market, Biostyle CGP polymer provides crystal clear styling gels that perform as effectively as market leading polyvinylpyrrolidone (PVP) or VP/VA polymers in terms of gel properties, performance and aesthetics. More info: www.akzonobel.com/personalcare
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