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October 2, 2017
By: TOM BRANNA
Editor
Albéa’s “Fast-Track Beauty” program provides time-to-market packaging solutions. Fast-Track Beauty is a selection of cutting-edge and easily customizable products whatever the solution chosen: applicators, full-service, promotional items, mold modularity and decoration. Anything can be combined according to the customer needs. Focus Collection is the first Albéa Fast-Track Beauty offering. It is a combination of specifically chosen packs and is completely customizable. Customers will be given several options: choose the collection as it is and benefit from maximum time-to-market, choose empty packs, customize the formula and more. “Our market is changing quickly: Innovation is accelerating. Market competition is fiercer. Volatility is higher. Digitalization is disrupting beauty’s business and marketing models. As a result, the name of the game is now time-to-market,” explained Anne Rutigliano, marketing director, Albéa Beauty Solutions. More info: www.albea-group.com
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