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Shampoos and conditioners target four of the most common hair problems.
March 15, 2016
By: Christine Esposito
Editor-in-Chief
High Ridge Brands’ Alberto VO5 is rolling out a new shampoos and conditioners that provide benefits to help solve common hair issues. The new five-vitamin-formula-infused, paraben-free shampoos and conditioners target four of the most common hair problems, infused with signature VO5 captivating fragrances to deliver exceptional consumer value: Dry Scalp: plus Almond Oil helps soothe, relieve and moisturize the scalp; Volumizer: plus Biotin boost and amplify limp locks for fuller -looking hair; Split Ends: plus Panthenol helps reduce damage to delicate hair, adding moisturize and a smoother look; and Anti-Frizz:plus Argan Oil helps tame and smooth unruly locks for sleek-looking hair. “Our new line proves once again with VO5, you simply don’t have to pay more to look and feel beautiful,” said Nina Riley, VP marketing at High Ridge Brands, owner of Alberto VO5. “The fact is, sometimes hair needs a little more care and VO5 doesn’t want the consumer to have to empty their wallet for it. With premium ingredients like Argan Oil, typically found in products many times their price, our new shampoos and conditioners leave savvy shoppers’ hair vibrant and clean, regardless of their hair texture and type.” The new line is now available at national and regional retailers including Walmart, Kroger, CVS, Kmart with a MSRP of $.99 to $1.19.
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