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Keeps family tradition alive in new campaign for hair care brand.
February 23, 2010
By: TOM BRANNA
Editor
Singer Alexa Ray Joel has been tapped as the new face of Prell shampoo, according to a report in The New York Post. Prell is currently owned by Ultimark Products. The King of Prussia, PA-based firm acquired the brand, as well as Denorex and Zincon Dandruff shampoos, from Prestige Brands late last year in a deal valued at $9 million. Joel—the 24 year old daughter of singer Billy Joel and supermodel Christie Brinkley—will appear in TV and print ads, due out this Spring and Summer.
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