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May 16, 2017
By: TOM BRANNA
Editor
All has announced a partnership with Hilaria Baldwin– a health and wellness author, mom of three young children and accomplished yoga instructor —to support the in-store launch of its new sulfate free all fresh clean Essentials. As part of the partnership, Baldwin will be featured in a series of videos giving viewers a glimpse into her life as a mother, her top essentials for living cleanly and creating a healthy home, and of course, showcasing her signature yoga poses. Consumers can watch the videos at allsulfatefree.com, and learn more about sulfate free all fresh clean ESSENTIALS® as well as get a high value coupon, according to the Henkel-owned detergent brand. “As a mindful, multi-tasking mom, Hilaria is the perfect partner to help announce the in-store launch of new sulfate free all fresh clean Essentials,” said Bridgette Miller, VP of marketing for the detergent brand. “As a busy mom with three young children and both a home and business to run, Hilaria embodies an authentic and approachable health-minded lifestyle that more and more families are looking to embrace when choosing products for their home.”
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