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All laundry detergent is launching commercial featuring the Peanuts Gang

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By: TOM BRANNA

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All laundry detergent is launching a new television commercial featuring the iconic Peanuts characters reimagined in modern day computer generated imagery (CGI) by Blue Sky Studios. The spot is a continuation of the partnership between the laundry brand and the Peanuts Gang, and ahead of the “Peanuts” movie due in movie theaters in early this month. The campaign will include a national consumer promotion that will run online and in-store with multiple retailers across the US.

“We could not be happier with our Peanuts partnership, and this next phase of the campaign is particularly exciting as the premiere of the movie gets closer,” said Lora Van Velsor, vice president, marketing. 

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