Company News

Alterna Wins Magazine Award

Natural hairspray is reader favorite in New Beauty

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By: TOM BRANNA

Editor

The Winter/Spring 2009 issue of New Beauty featured Alterna’s TEN Hairspray, which was voted a Reader Favorite as the Least Sticky hairspray.  Praised for its touchable finish, TEN Hairspray is the first-ever product to win a Reader’s Favorite Award in this category.

A number of hairsprays were tested and winners were chosen by over 500,000 readers, in which one stated regarding TEN Hairspray that “after spraying my hair, I could still run my fingers through it without losing my hairstyle.  It was so touchable I forgot I was wearing hairspray!”

Alterna’s TEN Hairspray contains ten all-natural ingredients from around the globe to restore and revitalize hair.  Dispensing an ultra-fine mist, it provides hair with long-lasting hold and a touchable soft finish with brilliant shine, according to the company. 

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