Amazon’s Top HBA Start-Ups

Amazon Launchpad—the online retailer’s program dedicated to startups and new brands—has announced the top five product categories, which includes health and personal care—and top brands selling in each of the top categories. The data is based on the highest-grossing Launchpad categories in the US over the past twelve months and top-selling US-based startups and small businesses in each of those categories.
 
In Health & Personal Care sector, the top five brands included nutrition and fitness product sellers as well as one beauty brand—Bella Terra Cosmetics, a mineral-based cosmetics brand that is based in Houston, TX. 
 
The other companies on the health and personal care list were Smarter Nutrition, G Fuel, InnovixLabs, and Recoup Fitness).
 
The five-year old program makes it easy for startups and small businesses to launch, market, and distribute their products to hundreds of millions customers across the globe, according to  Amazon. Through it, Amazon says it has helped startups and small businesses launch tens of thousands of products across 30 categories in the U.S. alone, with nearly 400 US-based startups and small businesses having surpassed $1 million in annual sales in Amazon’s store since the program launched in 2015 – and nearly 40 have surpassed $10 million in annual sales.
 
“We know customers are looking for ways to support small businesses, and Launchpad helps them find some of the most innovative, unique products out there,” said Nick Love, head of Amazon Launchpad. “On the small business and startup side, our main priority is to help brands build quality product detail pages highlighting the uniqueness of the product, tell customers about their brand story, share best practices for selling in Amazon’s store, drive product awareness, and ultimately, increase sales. The Amazon Launchpad program's 2020 class, fueled by small business and startup companies, has grown sales more than 75% year-over-year as of the end of August. This growth allows them to focus on the innovation. We continue to be inspired by the success many startups have seen over the past five years in the Launchpad program and the big ideas that these small brands have brought to customers.”