American Academy of Dermatology Survey Shows Lag in Wintertime Sunscreen Use

A recent American Academy of Dermatology survey revealed that nearly one in five adults are not aware that a sunburn can happen during the winter, and even fewer protect themselves from the sun before common outdoor activities in cold weather.

 

According to the survey, one in seven Americans are unaware that the sun's UV rays are reflected by snow, water and sand.

 

“Many people don't realize that you need to use sun protection in the winter,” said Dawn Davis, MD, FAAD, a board-certified dermatologist and professor of dermatology at Mayo Clinic Rochester. “It's easy to get sunburned during colder months because snow reflects the sun's damaging rays.”

 

Only 13% of Americans plan to use sun protection when going for walks or hikes in cold weather. Four percent plan for it when shoveling snow, and only 6% during outdoor games, exercise, or sports in cold weather.

“Sun protection is vitally important because ultraviolet (UV) rays are always present, regardless of the season or time of day,” said Dr. Davis. “Even on cloudy days, up to 80% of the sun's harmful UV rays can penetrate the clouds. If you do not protect yourself, UV light increases your risk of skin cancer and can prematurely age your skin.”

 

Skin cancer is one of the most common and easily preventable forms of cancer. At least one in five Americans will develop skin cancer during their lifetime. Sun exposure is the most preventable risk factor for skin cancer, including melanoma, the deadliest form of skin cancer. Unprotected sun exposure can also cause skin aging, such as wrinkles and age spots.

 

Dermatologists also advise consumers to be mindful that sunscreen expires and to look for the expiration date on the bottle. Sunscreen is also temperature-sensitive and should not be exposed to extreme heat or extreme cold, as it can reduce its effectiveness.

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