American Apparel Expands Nail Polish Range

The company’s Made in the USA nail lacquer is now available in 48 colors. According to American Apparel, the 12 new shades take inspiration from simple and straightforward elements of both Angeleno and global culture, reflecting the ubiquitous nature of the T-shirt on which it built its brand.

Echo Park, a new shade of concrete grey, and MacArthur Park, a muted mossy yellow, both reference neighborhoods where the company first opened stores and where many of its employees live. Others, like Trenchcoat and Army Jacket, are nods to iconic garments and their evocative, eponymous tones.

American Apparel Nail Lacquer is priced at $6 per bottle and is available in a 3-pack for $15 and 7-pack for $32. It is sold at American Apparel stores worldwide as well as online.

“Nail polish is our favorite category for exploring color. We planned on releasing only six new shades, but we felt so strongly about all of these that we decided to release a full dozen. It’s difficult to pick a favorite–they all complement wardrobes in different ways. We can’t wait to see the looks people create with them,” said Marsha Brady, a creative director for American Apparel.