Urban Skin RX Acquired by American Exchange Group

American Exchange Group, a leader in accessories design, licensing and manufacturing, has acquired clinical skincare brand Urban Skin Rx.

Founded in 2010 by licensed aesthetician Rachel Roff and led by CEO Victoria Payne, Urban Skin Rx’s formulations target hyperpigmentation, dark marks and uneven skin tone.

The acquisition marks a milestone for American Exchange Group as it continues to strengthen its presence in the beauty and personal care space, officials said.

“This is a really exciting time for Urban Skin Rx. As we look to the next chapter with American Exchange Group, we plan to continue offering the best clinical skincare for diverse skin tones, by expanding our product offerings, increasing global brand awareness, and building a brand and company culture that we can all be proud of,” said Victoria Payne CEO of Urban Skin Rx.

Urban Skin Rx joins a growing portfolio of skincare brands, following the 2023 acquisitions of NatureWell, TXTUR and Found Active, as well as clean beauty brand, Indie Lee, in July 2024. This expansion aligns with AXNY’s strategy of delivering brands and products that resonate with a diverse, global consumer base, officials said.

“Urban Skin Rx has built an impressive business with its clinical approach to skincare, and we are excited to add this brand into our rapidly expanding skincare and wellness portfolio,” said Alen Mamrout, CEO of American Exchange Group. “This acquisition aligns perfectly with our growth strategy, and we see tremendous potential to expand Urban Skin Rx’s reach and impact. With our resources and expertise, we plan to grow the brand’s direct-to-consumer business, broaden its product range, and explore new brand extensions through strategic licensing and partnerships.”