Company News, New Products

Indie Brand American Provenance Launches Personal Care at Target

New retail partnership brings American Provenance’s small-batch skin care products to the mass market.

American Provenance, a Wisconsin-based indie beauty startup that makes hardworking natural personal care products, has announced that its deodorant is available at
The new retail partnership brings American Provenance’s small-batch products to the masses and offers consumers a 100% natural deodorant with minimal ingredients that are safe and effective. 
Known for its intriguing variety of essential oil blends, six of American Provenance’s most popular scents are available at Target: Daggers & Diamonds, Fastballs & Fisticuffs, Firepits & Flannels, Horseshoes & Hand Grenades, Shotguns & Shenanigans, and Lavender. Individually hand crafted at the company’s facility in southern Wisconsin, the natural deodorant uses only five ingredients with essential oils for scent: coconut oil, baking soda, arrowroot powder, beeswax, and shea butter.
“Our natural deodorant is a fan favorite that we’re excited to share with new customers,” said Kyle LaFond, founder & CEO, American Provenance. “It’s awesome to see our signature product hit the virtual shelves at Target, one of the most trusted names in the retail market. This is a big accomplishment for the entire AP team who worked so hard to get us here, and a big step forward to making American Provenance a household name.” 

Available for $7.99, you can shop American Provenance natural deodorant at

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