Amika Joins Bangstyle Roster

Bangstyle grows its online community for hair with the addition of amika to its brand channels. Amika joins Bangstyle.com and the Bangstyle App under “Brands,” providing inspiring hair images, product information, professional tips, and news from this fashion-focused range.

“We are pleased to announce further expansion of Bangstyle with the new amika partnership,” says Bangstyle Marketing Director Ashlee Levitch. “Amika is a natural fit for our brand as an independent boutique company that’s both dynamic and creative. Amika also shares our passion for runway style with a strong New York Fashion Week presence.”

“Amika prides itself on not only being fashion-focused, but also creating products with effective and nourishing formulas,” continues Levitch. “Both stylists and consumers appreciate the fun, flirty packaging and effective natural ingredients.”

With its headquarters in Brooklyn, NY, amika offers a line of salon professional hair tools and products. All of the brand's styling and treatment products feature its signature ingredient, ultra-nourishing Obliphica. Native to Siberia, Obliphica—also known as the Sea Buckthorn Berry—faces some of the harshest environmental conditions on the planet, and must fortify itself against the elements with an arsenal of powerful nutrients. Obliphica contains Omegas 3, 6, 7 and 9, as well as a powerful concentration of vitamins A, C and E, and over 190 biologically active compounds that work to nourish and protect the hair, according to the company.