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Leading brands offering custom-built, lip products, skin serums and masks at event in Seoul.
June 29, 2018
By: Christine Esposito
Editor-in-Chief
Amorepacific is joining the 2018 Global Bio Conference, hosted by the Korean Ministry of Food and Drug Safety and organized by Korea Biomedicine Industry Association, in Seoul, Korea from June 27-29. At the conference, Amorepacific will be introducing the company’s latest bespoke cosmetics and beauty services. The 2018 Global Bio Conference is billed as the largest international biomedicine event in Korea; it attracts experts from the government, industry and academic fields. Various sessions and programs have been prepared for this year’s ‘People-centered Bioeconomy’ theme. Laneige and Iope, two of Amorepacific’s leading premium brands, will be offering bespoke beauty experiences to visitors. The makeup showcase from Laneige—called My Two Tone Lip Bar—offers personalized lip color recommendations through real-time skin tone evaluations. From Iope, a skin care showcase offers skin analysis services by experts from the Iope Lab, followed by the on-site creation of custom face masks and serums. The tailored serum targets various skin concerns including rough skin, wrinkles and elasticity by custom blending the ingredients on-site using IoT technology that analyzes skin type and concerns; the mask creates a bespoke face mask for each user based on a 3D facial image using a 3D printer. Amorepacific’s 3D printed face masks are made possible through its technological partnership with Lincsolution Co., Ltd., a startup specializing in 3D printing. Amorepacific is also participating in presentation sessions during the conference. Suh Byung-hwi, the head of skin care research at Amorepacific R&D Center, presented on the company’s progress of custom cosmetics and next-generation technologies that are trending in the Korean cosmetics market on June 27. “Since the launch of Laneige My Two Tone Lip Bar service, Amorepacific has continuously added services to our bespoke cosmetics portfolio, including the Laneige My Water Bank Cream, Etude House Personal Lipstick, Iope Tailored Solution and Laneige My Lip Sleeping Mask,” said Han Sang-hoon, the director of Amorepacific R&D Center., “Amorepacific will continue to deliver innovations that will place Korean cosmetics at the center of global trends.”
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