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Gives European beauty brand access to "cushion" technology.
June 19, 2015
By: Christine Esposito
Editor-in-Chief
AmorePacific Corporation and Parfums Christian Dior have signed a MOU, marking a significant step towards a strategic partnership between the two global players. In the accord, AmorePacific will offer its “cushion” technology to Parfums Christian Dior. The two global cosmetics companies said they expect that this newfound strategic partnership will bring a plethora of innovative beauty experiences to the broader customer base around the world, and help both companies to further strengthen their growth trajectory in the global cosmetics market. “This agreement holds great significance in that our 'cushion' technology is appreciated by one of the world's most respected luxury brand companies and a powerhouse in the global beauty industry,” said Sang-Bae Shim, president of AMOREPACIFIC Corporation, adding that AMOREPACIFIC will continue to invest in developing cutting-edge modern technologies such as the 'Cushion' to create our vision of 'New Beauty.' Since the launch of the 'IOPE AirCushion' in 2008, AmorePacific Group has so far introduced cushion products under 13 different in-house brands. The cushion has gained unprecedented popularity around the world, giving birth to the creation of a new make-up category. AmorePacific has submitted 143 patent applications and currently holds 14 patents registered in both South Korea and abroad.
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