Company News, Marketing News

AmorePacific’s K-Store Concept Expands in North America

70 'Aritaum' locations across the US, with more to come.

With Korean skincare one of the hottest trends in beauty right, and a new chain of boutiques (owned by AmorePacific) is offering women a one stop shop for all their “K-beauty” needs. Aritaum shops—from the words for beauty and place in Korean—feature a large, but curated collection of premium Korean beauty products in North America with AmorePacific brands that include IOPE, Laneige, Mamonde, Hanyul and Sulwhasoo.
 
The boutiques also offer a wide selection of makeup, bath and body and hair care items.
 
There are 70 Aritaum locations across the US and Canada with more opening throughout the year, according to the cosmetic firm.
 
“Interest in Korean skincare products is at an all-time high for one simple reason: they work,” said Jay Yim, director of marketing, Aritaum AmorePacific. “Aritaum provides a convenient destination for these incredible products and offers our customers a chance to experience the fantastic world of K-beauty.”  

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