Amway Records First Billion-Dollar Sales Month

Successful product promotions, increase in brand awareness through global marketing campaigns and pricing adjustments are the primary drivers attributed to robust sales results, the company said.

“We are experiencing an intense period of growth, and with fluctuations that normally occur in our sales cycle, we expect that momentum to continue,” said Bill Payne, executive vice president and chief of staff at Amway. “We’re excited because year-over-year sales increases indicate that our long-term Growth Through Innovation strategy is clearly paying off. We’re being smarter about how we work and where we focus our efforts. Trends indicate we could have another record-breaking year.”

China, the company’s largest market, had record sales in June. In addition, a strong promotion of eSpring water treatment systems in Korea and nutrition product promotions in Russia significantly increased sales. North America, Amway’s home market, is growing and well positioned to continue that trend, driven by numerous, innovative distributor and consumer programs.