And the Winners Are…

The Fragrance Foundation presented the 2010 FiFi Awards and Celebration in New York City. This prestigious, black-tie awards evening and dinner welcomed leaders of the fragrance industry and honored the year’s most fabulous fragrance brands with 26 coveted crystal FiFi Awards –the ultimate symbol of excellence and recognition in the fragrance world.

And the winners are…

Women’s Luxe, Lola Marc Jacobs – Coty Prestige

Men’s Luxe, Tom Ford Grey Vetiver – The Estée Lauder Companies

Women’s Popular Appeal, Halle by Halle Berry – Coty

Men’s Popular Appeal, Seduction in Black, Antonio Banderas – Puig USA, Inc.

Women’s Nouveau Niche, Bond No.9 Astor Place – Bond No. 9 New York

Men’s Nouveau Niche, Bond No. 9 Brooklyn – Bond No. 9 New York

Women’s Private Label/Direct Sell, Love Rocks – Victoria’s Secret

Men’s Private Label/Direct Sell, Patrick Dempsey 2 – Avon Products, Inc.

Unique Boutique, Tom Ford White Suede – The Estée Lauder Companies

Fragrance Hall of Fame, ck one – Calvin Klein Cosmetics/Coty Prestige

Bath and Body, Couture Couture by Juicy Couture – Elizabeth Arden

Best Packaging – Women’s Popular Appeal, Bath & Body Works Signature Collection P.S. I Love You EDT – Bath & Body Works

Best Packaging – Men’s Popular Appeal, Comme une Evidence – Yves Rocher North America Inc.

Best Packaging – Women’s Prestige, Life Threads Collection: Silver, Gold, Platinum – La Prairie

Best Packaging – Men’s Prestige John Varvatos Artisan – John Varvatos Fragrances Division of Shiseido

Women’s Media Campaign, Chanel No 5: “Train de Nuit” – Chanel
Men’s Media Campaign, ck one “We Are One” – Calvin Klein Cosmetics, Coty Prestige

Interior Scent Collection, Scentbug Diffuser – Slatkin & Co. Limited Brands Perfume Extraordinaire Firmenich for Tom Ford Grey Vetiver Editorial

Excellence in Fragrance Coverage, Allure Women’s Scent Feature December 2009 Elle Men’s Scent Feature November 2009 Elle Scent Bite October 2009 Elle.com Blog April 2009

Technological Breakthrough: Packaging Technology & Delivery Systems Victorinox Swiss Army – Victorinox Swiss Unlimited – Rubber Bottle Fragrance Creation & Formulation Givaudan Fragrances Corp. – Miriad

2.0 Hall of Fame – Michael Kors Designer Michael Kors received the Hall of Fame Award. The Hall of Fame award is voted on by The Foundation’s Board of Directors and is presented to an individual who has brought extraordinary ingenuity, creativity, dedication and inner resources to bear, not only to their company’s success but to the fragrance industry as a whole.

Male Fragrance Celebrity of the Year – Usher The Fragrance Foundation’s Board of Directors chose multi-platinum recording star USHER as Male Celebrity Fragrance of the Year 2010. Usher has introduced a hugely successful, sophisticated and gentlemanly wardrobe of fragrances to a new generation of consumers who love his music and his style

Top Scorer in The Fragrance Foundation’s Fall 2009-Spring 2010 Certification Program for Fragrance Sales Specialists and now officially a C.F.S.S. (Certified Fragrance Sales Specialist): Amy Cuadra – Cast Member, Sephora Prudential Center Boston, MA.