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Annual Sales Rise 6.5% at Elizabeth Arden

US mass market, European retail add to gains.

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By: TOM BRANNA

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For the year ended June 30, 2011, net sales increased 6.5% to $1.2 billion at Elizabeth Arden, Inc. For the fourth quarter, the company reported an 11.2% rise in net sales to $253.8 million.

E. Scott Beattie, chairman, president and chief executive officer of Elizabeth Arden, Inc., commented, “Our focus over the past several years has been on delivering consistent improvement in our key operating metrics. I am pleased to report that we have delivered a record year of sales and profitability…our results include solid organic growth of our brand portfolio across all of our businesses.

“Net sales within our North American business increased by 5% for the fiscal year and were driven by market share gains in our US mass business. Our international sales growth of 9% for the fiscal year benefited from strength in our European and travel retail and distributor businesses. Global sales of Elizabeth Arden branded products increased by 8%, reflecting our focus on organically growing the Elizabeth Arden brand and the re-alignment of our marketing organization to better support global brand management.”

For fiscal 2012, net sales are expected to increase by 5-6%, according to the company.


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