Anslinger Joins Aveda in North America

Aveda: appointed April K. Anslinger to senior vice president/general manager, Aveda – North America. Based at the brand’s global headquarters in Blaine, MN, she will be responsible for optimizing Aveda’s growth potential in North America.


Anslinger will lead a team of executives to develop and execute Aveda’s North America go-to-market strategy, overseeing North America marketing, retail, and fields and education. Her role will include driving a winning strategy for Aveda’s retail channels, including its salons and spas, Experience Centers, online and omnichannel. She will also lead the brand’s digital marketing and social media strategies in North America, and further drive consumer engagement across all touchpoints.


Anslinger joins The Estée Lauder Companies from Schwan Food Company, where since 2016 she served as chief growth officer of its consumer brands business unit, overseeing the vision, P&L, growth plans, brand transformations, digital capabilities, go-to-market sales strategy, organizational structure and culture.


Prior to this role, she served as global brand leader, Herbal Essences at Procter & Gamble where she spent 15 years in positions of increasing responsibility, primarily in its hair care division. During her tenure, she led Herbal Essence’s global business in North America, Europe, Latin America and Asia. She also gained extensive expertise in the North American hair care market, driving brand identities, innovation, revenue growth, go-to-market strategies and digital strategies for a number of P&G hair care brands.