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Antibacterial Soaps Are In Demand

New survey released by ACI and The Council shows why.

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By: TOM BRANNA

Editor

A new poll finds that the vast majority of Americans use antibacterial soap and consider it to be a useful tool to prevent the spread of germs.

The poll, released by the American Cleaning Institute and the Personal Care Products Council, reports that 83% of consumers want the choice to purchase these germ-fighting products.The survey, conducted by Fabrizio, Ward and Associates, follows a recent call by special-interest groups for the U.S. government to ban the use of antibacterial agents in personal care products, despite overwhelming science demonstrating their safety and effectiveness.
Among the key findings of the poll:
  • 74% of American consumers use antibacterial soap (56% use it regularly) and find it to be a very useful tool to prevent the spread of germs while preparing meals and caring for babies as well as in the home, public restrooms, healthcare settings and schools
  • 75% of moms with children in the household would be “angry” if the government took antibacterial soap off the market.
  • Two-thirds of consumers would be upset if the government took antibacterial soap off the market.
  • 84% of adults do not have any health or environmental concerns about antibacterial soap.
  • By an eight-to-one margin, consumers would prefer to have the choice to buy antibacterial soap rather than removing it from the market based on alleged health and environmental concerns.

The poll results show that consumers also find antibacterial soaps useful for a variety of in-home uses, including normal hand washing after using the bathroom, prior to meal preparation, after diaper changing and when caring for sick family members.

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