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November 22, 2005
By: TOM BRANNA
Editor
Arcade Marketing, headquartered in New York, NY, will become a unit of a newly-created specialty printing and marketing services enterprise co-owned by Kohlberg Kravis Roberts & Co. (KKR) and DLJ Merchant Banking Partners, an affiliate of Credit Suisse First Boston’s alternative capital division (DLJMBP). The new group will consist of three printing and marketing services companies: Arcade Marketing, Jostens Inc. and Von Hoffman Corp. “The combination of Arcade Marketing with Jostens and Von Hoffman into this new strategic enterprise is a strong fit between market leading companies,” said William J. Fox, chairman and chief executive officer at Arcade. The merger is expected to be finalized this fall, subject to customary closing conditions.
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