Arcade Beauty Acquires TruEssence From Orlandi

Arcade Beauty, a leading global provider of end-to-end beauty solutions, has successfully acquired Orlandi’s TruEssence business.

 

The transaction includes the acquisition of laboratory and slurry production equipment and the related intellectual property of TruEssence, according to a news release. 

 

On January 1, 2024, Orlandi will be exiting the category of scented strips and its TruEssence product line while maintaining its other sampling product offerings.

 

Arcade Beauty pioneered ScentStrip in 1979, which remains the most cost-effective way to deliver a quality rendition of fine fragrance. Scented strips have a multifaceted application strategy, where brands can showcase fine fragrance in magazines, catalog inserts, direct mail and at retail.

 

“This acquisition creates a necessary synergy that will protect this category for our customer base in the years to come,” said Jorge Garcia, Arcade Beauty’s executive vice president and CFO. “We are excited that we were able to come to this arrangement with Orlandi. This acquisition creates a necessary synergy that will protect this category for our customer base in the years to come.”

 

Simultaneously, Arcade Beauty has entered into a strategic lease agreement for the facility in Chattanooga, TN to consolidate and relocate its existing laboratory and slurry production processes supporting Arcade Beauty’s scented strips and label technologies.

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