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March 1, 2017
By: TOM BRANNA
Editor
Arcade Beauty, an international firm dedicated to the design, production and distribution of beauty sampling solutions, has teamed up with Adelphi, a French startup specializing in interactive terminals, in a new strategic partnership. In line with its commitment to developing new product distribution solutions, Arcade Beauty recently acquired a stake in Adelphi in order to help it develop its activity both in France and internationally. Adelphi is a French startup that has conceived and developed an interactive console that can either distribute samples or offer mini-products for sale. It created a customer database in order to take part in the consumer purchasing process (using emails or text messages, for example). Its consoles are designed for the cosmetics, fragrance and skin care markets and can be installed either at the point-of-sale or in other public spaces. More info: www.arcadebeauty.com
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