Archetypes Fragrance Supports America’s Heroes

Archetypes is donating proceeds from its all-natural fragrance, Advocate ($64), to Stand Up for Heroes and the Bob Woodruff Foundation to help injured veterans and their families.

“By donating the profits from Advocate, our hero fragrance, we’re starting a movement,” says Archetypes founder Cristina Carlino, who also created the topselling Philosophy collection. “It’s a call to other companies to also stand up for America’s heroes in a big and meaningful way by donating profits from their best-selling hero products.”