Company News, New Products

Ardell Grows In the Cosmetic Space

New distribution online at Ulta and a new product launch at Sally Beauty.

Ardell Beauty is now available on Ulta.com. Consumers’ favorite lashes (Demi Wispies, anyone?) can now be purchased alongside a wide range of cosmetics from eyeliners to lipsticks to eyeshadow palettes. 
 
In other news, Ardell Beauty just launched ‘Mattelic’ Lip Crème and Metallic Lip Gloss ($9.99) available at Sally Beauty stores. Vitamin E and sunflower oil keep lips moisturized. For an ultra-fine metallic shimmer, apply Metallic Lip Gloss. This non-sticky, paraben-free formulation provides a richly pigmented and multi-reflective finish, while still set comfortably smooth on the lips, said the company.
 

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