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First products to debut in fall 2011.
November 1, 2010
By: TOM BRANNA
Editor
Coty isn’t the only fragrance house signing up superstars. Elizabeth Arden has signed Taylor Swift to a fragrance deal, with the first products expected to be launched in fall 2011. Swift’s first beauty deal, as a new face of Procter & Gamble’s Cover Girl brand, was announced in May. “I have always loved how fragrance can shape a memory …the way certain scents remind you of events and people that are imprinted in your thoughts,” said Swift in a statement, which noted that she will be involved in developing, packaging and marketing the scents which will bear her name. “Lately I’ve been having fun experimenting with combining some of my favorite scents, so I’m really excited about working with Elizabeth Arden to develop my own unique fragrance.”
Swift joins Britney Spears, Elizabeth Taylor, Mariah Carey, Hilary Duff and Usher in Arden’s celebrity fragrance stable.
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