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Plush Vanilla is available exclusively at Sephora on July 31.
July 22, 2025
By: Lianna Albrizio
Associate Editor
Academy Award nominated, Grammy winning artist and fragrance entrepreneur Ariana Grande has expanded her Lovenotes fragrance collection with Luxe Brands with her newest scent, Plush Vanilla, launching exclusively with Sephora on July 31.
“The launch of the Lovenotes fragrance collection was incredibly special to me and I was so excited to continue this story and deliver my next little love letter to my fans,” said Grande. “I love this new chapter of the collection; the fragrance itself is so incredibly addictive and delicious.”
Lovenotes Plush Vanilla, created by DSM-Firmenich‘s Clement Gavarry, is a light, silky vanilla that flows effortlessly, like layers of soft silk, per marketers. Wrapped with creamy sandalwood, warm amber and cashmere woods, the effect is a delicate, playful, modern vanilla that is addictive and alluring.
Grande’s first installment of Lovenotes with Luxe Brands was last summer. Pink Woods, Vanilla Suede, Angels Kiss and Pressed Petals were created with Robertet and International Flavors and Fragrances and available in exclusive releases around the world.
The iconic Lovenotes bottle has been reimagined with a whimsical design in a vibrant, lavender color featuring miniature floating hearts that bring the collection to life. The striking campaign image of Ariana is featured on the carton as a bold evolution to the design.
Lovenotes Plush Vanilla retails for $80 and $32 for the travel size.
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