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Ashland Debuts HydroSheer Sun Care

Water-resistant formulations now available.

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By: TOM BRANNA

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Ashland Specialty Ingredients, a commercial unit of Ashland Inc. (NYSE: ASH), revealed that its patent-pending HydroSheer sun care formulation is now available to sun care product makers throughout the world. HydroSheer water-resistant sun care formulations apply transparently on skin, even in the presence of water, said the company.

Ashland developed the formulation after it discovered that hydrophobic film, under special formulating conditions, is miscible in water. The discovery is significant in that consumers may now apply sunscreen on skin that is wet, without unsightly whitening effects typically formed by standard water-resistant sunscreen formulas.


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