Ashland Introduces Natural Line for Personal Care

Ashland has launched The Natural Line for personal care products. 

 

The line is focused on promoting natural ingredients that can be easily recognized by their name, INCI description and have a defined composition.

 

One of the standout ingredients launched in the natural line is sodium hyaluronate, which is produced through biotechnology. This ingredient, hyalurotech sodium hyaluronate, is known for its ability to hydrate and plump the skin, making it a popular choice for skincare products, according to the company. The hyalurotech product line is comprised of different molecular weights that allow for varied depths of penetration into the skin, making it suitable for use on different areas of the face and body.

 

“Our commitment to environmental, social, and governance (ESG) is at the forefront of all our business decisions, and the launch of the natural line is no exception,” said Neil Astles, new business development manager, Naturals, Ashland. “We believe that transparency and sustainability are key to driving positive change in the industry, and we are proud to offer consumers ingredients that align with these values. This new product line is a testament to our commitment to creating natural ingredients and promoting transparency in the beauty industry.”

 

For companies and branders interested in partnering with Ashland solvers, and learning how Ashland can help bring innovation to personal care products, go here.